Friday

Is brand loyalty dead ?

200705
(answer to the question "Is brand loyalty dead?")

As Roy E. Disney smartly reminded us, brands are for cattle. If you are loyal to a brand, you are as dumb as a cow. You are loyal to a company that respects something somehow. You know the company wants to make business with you but you don't want to end up as a medium rare steak. I take what I need, you take what is fair. No one loses. You are loyal to a fair partner. Basically, P&G and their likes are still XXth Century foxes in the hen house. This model can't last long.

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