Friday

Define: WOM, Buzz, Viral

. WOM is the descriptive term for one specific medium.
. Buzz focuses on the impact on the environment and generally certain groups of people.
. Viral is more about time, reach and depth, how things spread.

20050721
(answer to a question for a thesis on Viral Marketing for Souki.com - differences between WOM, buzz and viral ?)

No comments:

Copyright Stephane MOT 2003-2023 Welcome to my personal portal : blogules - blogules (VF) - mot-bile - footlog - Seoul Village - footlog archives - blogules archives - blogules archives (VF) - dragedies - Citizen Came - Stephanemot.com Copyright Stephane MOT