On sustainable arrested development

(answer to the question "Sustainable development : illusion or action")

- Most companies are still at the "feel good PR" stage.

- A significant number of them are getting serious, and the past few years brought significant tools (ie labels, environmental tools...), beyond general awareness and a consensus from the public on key issues. Economists are embracing ecology as a key topic, ecology becomes a key issue in economics (see recent reports on the costs of global warming). Beyond the buzz, there are now high expectations for action (from all circles, social, economical and political).

- The swiftest ones have already understood a lot of money could be made, and great competitive advantages taken.

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