20070613
(answer to the question "how can we be sure of what is "true"?")
Our digital world relies on series of 0 and 1, and for every single digit you can truly tell whether you have a 1 or a 0. Beyond that, there is no guarantee whatsoever regarding what you make of these series. You may not speak the same language nor share the same culture, you can at least use some common tools.
Our world basically works on compromises, truthes that any logician could destroy in a blink. Truth is a subjective label. It wholly depends on the referential and the context. This car is blue ? True, but wrong to the eyes of a color blind people or to a vast number of animal species. The plant you see green reflects the only color it doesn't need.
Truth is about certainty, psychological comfort. People need certainties, some landmarks. You are a farmer, feeling comfortable when standing with your feet down on the ground, but do you realize this earth is cruising space at an amazing speed ?
The quest for truth is universal, but if you are looking for truth, you are bound to end up either disapointed or manipulated. Truth is the ultimate Weapon of Mass Disinformation for propagandists, who offer comfort and certainties for free. No one can claim a belief to be true.
To me, truth is boring. I don't enjoy contemplating series of 0 and 1 for long. I need to feel the sting of doubt, the beauty of life blooming beyond the tracks. Which doesn't mean I enjoy staying in the dark, in the cave described by Plato. I don't believe progress will bring answers to all questions but I enjoy research all the same. It is just that I don't expect to find truthes.
A scientist who always talks about truth is likely to be a fake scientist, generally acting in the name of a caricature of religion (see Intelligent Design, the Discovery Institute, almost every sect...).”
Showing posts with label communication. Show all posts
Showing posts with label communication. Show all posts
Friday
On sustainable arrested development
20070606
(answer to the question "Sustainable development : illusion or action")
- Most companies are still at the "feel good PR" stage.
- A significant number of them are getting serious, and the past few years brought significant tools (ie labels, environmental tools...), beyond general awareness and a consensus from the public on key issues. Economists are embracing ecology as a key topic, ecology becomes a key issue in economics (see recent reports on the costs of global warming). Beyond the buzz, there are now high expectations for action (from all circles, social, economical and political).
- The swiftest ones have already understood a lot of money could be made, and great competitive advantages taken.
(answer to the question "Sustainable development : illusion or action")
- Most companies are still at the "feel good PR" stage.
- A significant number of them are getting serious, and the past few years brought significant tools (ie labels, environmental tools...), beyond general awareness and a consensus from the public on key issues. Economists are embracing ecology as a key topic, ecology becomes a key issue in economics (see recent reports on the costs of global warming). Beyond the buzz, there are now high expectations for action (from all circles, social, economical and political).
- The swiftest ones have already understood a lot of money could be made, and great competitive advantages taken.
On releasing press releases
20070606
(answer to the question "Is there still a point to creating press releases?" with all those blogging and social networking tools)
More than ever.
Anything can happen to the multitude of formal and informal messages you (willingly or not) send to the market ; you want to keep a trustable source for yourself as well as for outsiders :
(answer to the question "Is there still a point to creating press releases?" with all those blogging and social networking tools)
More than ever.
Anything can happen to the multitude of formal and informal messages you (willingly or not) send to the market ; you want to keep a trustable source for yourself as well as for outsiders :
- - press releases are a good exercise for your company, to formulate your position and put your action into words, take some distance with your daily routine, look back in the mirror anytime needed (paper and webpages tend to end up in dustbins)...
- - medias, bloggers, outsiders want to know your position on key issues, know the official line at any given moment. A company that communicates respects the market, and the market respects a company that disciplines itself.
On the innovation process
20070530
(answer to the question "What are the essential elements of the innovation process?" - the creative and synthetizing part)
From experience (as a strategist as well as as an author), I know it takes at least two sets of qualities : at the concept / idea level, and at the communication level. I've always enjoyed the conceptual part, and I have a lot of fun writing. Being an author is a permanent state and writing just an action, but people judge you by your output.
Ideally, there should be a visual / mental "click" from your audience / readers, but it is not always easy to translate your great vision the most efficient way. Pedagogy / communicability is key : your vision should be simple to understand and explain. Some doors can remain open if needed (you cannot embrace every dimensions, solve all questions), but everyone should be able to see what's at stake, share a common ground with all others. Besides, there is certainly no such thing as a "one size fits all" process for innovation, nor a universal way of synthetizing.
Actually, each consulting firm has a method, some are relevant in certain contexts, counterproductive in others. For example, the BCG can be help you bulldoze small bumps on the road and have a big corporation embrace a clear strategy, but when it comes to innovation, you want to protect diversity and be careful not to destroy valuable germs. The devil is in the details but a great value lies in theses details too.
At the end of the day, it is all about making a vision of a piece of knowledge useful, more valuable than it is by itself.
On the transparency of news reports
200705
(answer to the question "How transparent media Mass in reporting News?")
1) You can have a few hints after checking who owns the said mass media.
2) Anyway, you must understand that there is no such thing as objectivity - reporting news is necessarily subjective. Certain words are written, certain images caught, news are composed, selected, sorted, edited and formated - keyboards, cameras and the humans who operate them are not Godalmighties, even when they have the best intentions.
3) subjectivity is not necessarily bad - the only thing is you must realize it and understand the limits before enjoying the show.
4) You can be both subjective and transparent. The BBC and al Jazeera have different standards but both tend to present the points of views of different sides.
(answer to the question "How transparent media Mass in reporting News?")
1) You can have a few hints after checking who owns the said mass media.
2) Anyway, you must understand that there is no such thing as objectivity - reporting news is necessarily subjective. Certain words are written, certain images caught, news are composed, selected, sorted, edited and formated - keyboards, cameras and the humans who operate them are not Godalmighties, even when they have the best intentions.
3) subjectivity is not necessarily bad - the only thing is you must realize it and understand the limits before enjoying the show.
4) You can be both subjective and transparent. The BBC and al Jazeera have different standards but both tend to present the points of views of different sides.
What is unique in blogging ?
200705
(answer to the question "what is unique in blogging ?")
I use the term "blogule" for my small blogs. Red or white depending on my mood, not very important by themselves but somehow vital to me. As an author, blogging is part of what I call my "junk writing". And I enjoy it because as ugly as it seems, it can taste good and fulfil you. I need to zap from actual writing to junk writing to keep my balance. Because at the same time, blogging is like gymnastics to me. It's a quick fix when I need to stretch or let my mind wander on any topic I want.
You don't have to bother about the structure, nor the big picture. I've been blogging for 4 years but at the beginning, I didn't want to use a genuine blogging platform - that was frustrating and stupid considering the ease of use / instantaneity of blogs.
(answer to the question "what is unique in blogging ?")
I use the term "blogule" for my small blogs. Red or white depending on my mood, not very important by themselves but somehow vital to me. As an author, blogging is part of what I call my "junk writing". And I enjoy it because as ugly as it seems, it can taste good and fulfil you. I need to zap from actual writing to junk writing to keep my balance. Because at the same time, blogging is like gymnastics to me. It's a quick fix when I need to stretch or let my mind wander on any topic I want.
You don't have to bother about the structure, nor the big picture. I've been blogging for 4 years but at the beginning, I didn't want to use a genuine blogging platform - that was frustrating and stupid considering the ease of use / instantaneity of blogs.
On innovation and branding agencies
200704
(answer to the question "What are the most important qualities managers want in an innovation and branding agency?")
I prefer smaller structures for reactivity and true innovation - provided the casting and methology don't suck, of course. A big name will do if the aim of the game is just for the manager to have his own concept sold to his own hierarchy.
International reach helps for branding : you don't want to waste time on verifications, and you certainly don't want to end up like another case study (ie Alcatel means "killer" in Arabic, Sega "to masturbate" in Italian).
(answer to the question "What are the most important qualities managers want in an innovation and branding agency?")
I prefer smaller structures for reactivity and true innovation - provided the casting and methology don't suck, of course. A big name will do if the aim of the game is just for the manager to have his own concept sold to his own hierarchy.
International reach helps for branding : you don't want to waste time on verifications, and you certainly don't want to end up like another case study (ie Alcatel means "killer" in Arabic, Sega "to masturbate" in Italian).
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