20070612
(answer to the question "What is your favorite brand?" by Interbrand)
Funny. All my top of mind brands are media (France Football, The Economist, BBC) Then I realize there isn't a brand I could put in such a list as yours. I respect many companies and naturally I do have favorites (ie models, authors, designers, cars...), but I'm more interested in the content than the shell, and I don't feel affection for a brand or a label. Even if it does happen (hard to avoid), I don't like the idea of having something writen (nor some logo) on me. I reckon it may have something to do with my being an author. As Roy Disney brilliantly reminded us, brand is for cattle. Being loyal to a brand is being as dumb as a cow. You are loyal to people or things you trust.
PS : be careful : picking faves could be dangerous when working for Interbrand !
20070612
(answer to the question "What is your least favorite brand?" by Interbrand)
That one I can answer a little bit more easily.
Since we're on LinkedIn, I'll start with a shared connection : Hummer.
My hall of shame : Microsoft, Halliburton, Bud, Wal-Mart, Fox News, Rush Limbaugh, Billy Graham, The Sun (a UK toilet paper brand passing for a newspaper brand), World Wrestling Entertainment, The New York Yankees, The Carlyle Group and the Discovery Institute.
At the risk of infuriating a few contacts, I'll put a slice of Dunkin' Donuts, Taco Bell, A&W Root Beer, Jif et al on top of it (barf bag, anyone ?)
Showing posts with label The Economist. Show all posts
Showing posts with label The Economist. Show all posts
Friday
My favorite business publication
20070531
(answer to the question "What´s your favourite business publication?")
The Economist. They won't tell you everything, but they have a unique way of telling things. You are not compelled to agree with everything but it's never boring. The European / UK origin shows but they cover all areas rather fairly. I remember warning many colleagues about the internet bubble years ago, to no avail. To me that bubble burst around February 1998, when a dramatic @@@@@@@@rgh scream splashed The Economist's cover. I passed that article around and it instantly calmed quite a few gamblers down.
(answer to the question "What´s your favourite business publication?")
The Economist. They won't tell you everything, but they have a unique way of telling things. You are not compelled to agree with everything but it's never boring. The European / UK origin shows but they cover all areas rather fairly. I remember warning many colleagues about the internet bubble years ago, to no avail. To me that bubble burst around February 1998, when a dramatic @@@@@@@@rgh scream splashed The Economist's cover. I passed that article around and it instantly calmed quite a few gamblers down.
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