20070612
(answer to the question "What is your favorite brand?" by Interbrand)
Funny. All my top of mind brands are media (France Football, The Economist, BBC) Then I realize there isn't a brand I could put in such a list as yours. I respect many companies and naturally I do have favorites (ie models, authors, designers, cars...), but I'm more interested in the content than the shell, and I don't feel affection for a brand or a label. Even if it does happen (hard to avoid), I don't like the idea of having something writen (nor some logo) on me. I reckon it may have something to do with my being an author. As Roy Disney brilliantly reminded us, brand is for cattle. Being loyal to a brand is being as dumb as a cow. You are loyal to people or things you trust.
PS : be careful : picking faves could be dangerous when working for Interbrand !
20070612
(answer to the question "What is your least favorite brand?" by Interbrand)
That one I can answer a little bit more easily.
Since we're on LinkedIn, I'll start with a shared connection : Hummer.
My hall of shame : Microsoft, Halliburton, Bud, Wal-Mart, Fox News, Rush Limbaugh, Billy Graham, The Sun (a UK toilet paper brand passing for a newspaper brand), World Wrestling Entertainment, The New York Yankees, The Carlyle Group and the Discovery Institute.
At the risk of infuriating a few contacts, I'll put a slice of Dunkin' Donuts, Taco Bell, A&W Root Beer, Jif et al on top of it (barf bag, anyone ?)
Showing posts with label BBC. Show all posts
Showing posts with label BBC. Show all posts
Friday
On the transparency of news reports
200705
(answer to the question "How transparent media Mass in reporting News?")
1) You can have a few hints after checking who owns the said mass media.
2) Anyway, you must understand that there is no such thing as objectivity - reporting news is necessarily subjective. Certain words are written, certain images caught, news are composed, selected, sorted, edited and formated - keyboards, cameras and the humans who operate them are not Godalmighties, even when they have the best intentions.
3) subjectivity is not necessarily bad - the only thing is you must realize it and understand the limits before enjoying the show.
4) You can be both subjective and transparent. The BBC and al Jazeera have different standards but both tend to present the points of views of different sides.
(answer to the question "How transparent media Mass in reporting News?")
1) You can have a few hints after checking who owns the said mass media.
2) Anyway, you must understand that there is no such thing as objectivity - reporting news is necessarily subjective. Certain words are written, certain images caught, news are composed, selected, sorted, edited and formated - keyboards, cameras and the humans who operate them are not Godalmighties, even when they have the best intentions.
3) subjectivity is not necessarily bad - the only thing is you must realize it and understand the limits before enjoying the show.
4) You can be both subjective and transparent. The BBC and al Jazeera have different standards but both tend to present the points of views of different sides.
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