Friday

On brain training

200705
(answer to the question "Is Brain Training fun, fad or a little of both?" and various softwares for soft brains)

To me it's like training in a gym, following a program while checking your heartbeat and the number of calories you're presumably burning... It can be fun and even make sense for people under reeducation, for medical purposes... but this isn't the real thing.

You want to err in open spaces, off the path, work things out with people instead of softwares and machines. Brain is one thing, intelligence another. Try to stimulate your intelligence instead of training your brain. And diversify your programs - reading a good book, listening to great music, that often beats your DS provided you open your mind beyond your eyes.

On books on business knowledge

200705
(answer to a question on the "Pretence of Business Knowledge")

As an author, I don't believe in books. Some people are swallowing books like pills to enhance their performance. I've never heard of a great businessman / manager who learnt from the books.

Experience, sharing views, challenging one's own way of thinking and seeing things, opening up beyond one's business and environment... this is actual business knowledge.

My favorite weather information source

200705
(answer to the question "What is your favorite weather information source, and why?")

The President of the United States. When he's wearing a flight jacket, I know it's gonna rain bombs. When he's wearing a tux, I know it's gonna rain blunders.

My favorite NGO / charity

200705
(answer to the question "What is your favorite NPO / NGO / Charity? & Why is it your favorite?")

Wal-Mart.
By far the most successful organization when it comes to make third world countries converge with US social standards. Working the other way round proved quite disruptive but efficient.

;)

Is brand loyalty dead ?

200705
(answer to the question "Is brand loyalty dead?")

As Roy E. Disney smartly reminded us, brands are for cattle. If you are loyal to a brand, you are as dumb as a cow. You are loyal to a company that respects something somehow. You know the company wants to make business with you but you don't want to end up as a medium rare steak. I take what I need, you take what is fair. No one loses. You are loyal to a fair partner. Basically, P&G and their likes are still XXth Century foxes in the hen house. This model can't last long.

On the transparency of news reports

200705
(answer to the question "How transparent media Mass in reporting News?")

1) You can have a few hints after checking who owns the said mass media.

2) Anyway, you must understand that there is no such thing as objectivity - reporting news is necessarily subjective. Certain words are written, certain images caught, news are composed, selected, sorted, edited and formated - keyboards, cameras and the humans who operate them are not Godalmighties, even when they have the best intentions.

3) subjectivity is not necessarily bad - the only thing is you must realize it and understand the limits before enjoying the show.

4) You can be both subjective and transparent. The BBC and al Jazeera have different standards but both tend to present the points of views of different sides.

On SWOT analysis

200705
(answer to a question on SWOT analysis templates)

I never used any template for a SWOT. I cannot open up my mind in closed walls. You must have a comprehensive view of your environment, but always a fresh one. You must always challenge it, leveraging on the expertise around you. Do not see your company and your environment as you see it but as your coopetitors would do. And don't see competitors as competitors ; see beyond your market to spot new coopetitors.

Rule number one : have fun. You know you cannot cover every dimension nor every angle so relax and embrace uncertainties. If you are looking for a competitive edge, think ahead.

20070606
(answer to another question on SWOT analysis in general)

SWOT is only a frame, and the value doesn't lie in the frame. Your kid's drawing may look terrific, you probably wouldn't get as much money from it as if you sold your Basquiat over eBay. Besides, SWOT should be open and dynamic, evolutive. It is a (big) picture, but you should be able to see the movement behind, get the notion of what's missing.
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